The Alternative Remedies Guide

Whilst selecting a function centre for your event, the venue you select can reflect on your brand name. Will the members be impressed? A lot of conferences look at function over Style when selecting a venue but how does this reflect your message for the conference.

Both your brand & the attendees impressions should be considered. If you are trying to convey importance, change, growth etc then consider how your conference centre reflects this. What about Flair? Don’t hold a conference about quality at a cheap venue. Then use a conference centre that reflects this sentiment.

From the second the visitors get there, what is their first mental picture? Panache, elegance, high tech? It will set the platform for the conference. The surroundings will influence the work that goes on at a conference. Does the conference require gardens for instance for breaks? How are you balancing these? Even the sounds within a conference centre will have a subtle influence on the people.

Scents & sounds are always emotive. They remind us of events in our own lives. Does the entrance to the conference need to be impressive? Is it a dingy laneway or does it need to be better than that? How is the food at your centre? Does the food say something about you as organiser? Is it sensational? If the conference is about cutbacks you probably don’t want to convey extravagance. How is the venue selection influenced by this?